Brand identity, landing page and motion design for
the world’s first AI assistant for architecture and design
This project was particularly exciting for us because of the visual appeal and potential of the product. We aimed to create a brand identity and landing page that showcased the tool's value and allowed the renders and product to take center stage.
We worked with a large volume of stunning renders of interiors, exteriors, furniture, and architecture, knowing that the most compelling way to present the product would be through these renders and by demonstrating how easy it is to generate them.
Brand design
Landing page design
Webflow development
Motion design
“Klimt and Design Studios has been a fantastic partner for SketchPro. The team was incredibly responsive in helping us craft our brand and landing page. They move quickly to meet tight timelines and take the time to deeply understand and build on our vision. Their work played a key role in creating a strong, cohesive brand identity that’s really resonated with our audience.”
Andre, Founder
About the project
Our goal in defining the landing page was to showcase the product and its ease of use. For the style guide and brand kit, we used colorful gradients to convey the product's ability to iterate on an initial concept in various directions and styles.
We wanted to add visual interest without detracting from the actual product shots and renders, which we wanted to be the main focal point of the landing page. The graphics we created were inspired by the product interface but simplified to introduce the product and its value propositions in a clear and simple way.
We created product-inspired mocks and animated them for the landing page, emphasizing the inputs and outputs and how quick and easy it is to apply different styles. We also made sure to clearly demonstrate the ability to tweak and change various levers and variables within SketchPro, such as interior design styles, time of day, location of the render, and season.
We defined the deliverables as a brand style guide that set the rules for everything from sales decks to the landing page and future brand assets, as well as the landing page itself, designed and built in Webflow, with animated core workflow and smaller motion designs to bring the product to life.
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