Klimt & Design - FueltoFly

Upgraded branding and product design for a

cold email outreach company

FueltoFly is a South Africa-based platform for cold email outreach.

Fuel to Fly, a cold email outreach platform, partnered with us to design two key tools: an analytics dashboard that provides actionable insights into campaign performance and a tool for generating and refining AI-powered email sequences. These solutions help users optimize their outreach efforts, identify effective messaging, and streamline copy creation, all within an intuitive interface.

Services completed

Brand glow-up

Web app UX

Marketing design

fueltofly.com

“Working with K&D has been a game-changer for FueltoFly."

Their expertise in UI design and deck creation has not only enhanced our product’s look and feel but also our overall brand presentation.

Beyond their impressive design skills, it’s their team’s kindness and professionalism that truly stand out. They’ve been more than service providers, they’ve been partners who genuinely care about our success. Every consultation and interaction has been marked by high-quality service and a deep commitment to bringing our vision to life. Really grateful to work have worked with and to continue working with them.”

Daniel Greaves, CEO

About the project

Our Role

We contributed to:

Analytics Dashboard Design: Showcasing campaign performance, persona effectiveness, and recommendations for optimization and upselling opportunities.
AI Email Sequence Tool Design: Creating a user-friendly interface for generating, testing, and refining email sequences, tailored to user needs and industry best practices.
Sales Enablement Materials: Designing resources to support Fuel to Fly’s sales efforts and enhance their brand presentation.

Challenges

Complex Data Visualization: Developing a dashboard that simplifies detailed campaign analytics into actionable insights for diverse users.
User Personas: Designing for users ranging from sales development representatives to founders, many of whom lacked professional copywriting experience.
Alignment with Existing Design: Ensuring the tools aligned with Fuel to Fly’s design system to allow for future integration into their broader platform.
Tight Timelines: Delivering polished designs for two distinct tools within a condensed timeframe.

Solutions

Collaborative Approach: Conducted sessions with the development team to gather input and address technical constraints, ensuring a seamless implementation process.
Data-Driven Design: For the dashboard, we focused on clear, actionable data visualizations to highlight which messaging worked best with different personas, allowing users to optimize their outreach strategies.
Streamlined User Flow: Designed an intuitive tool for creating AI-powered email sequences that guides users through:some text
- Configuring sequence requirements (steps, AB tests, tone, etc.).
- Generating and editing email copy with user-friendly comparison views.
- Exporting final versions in formats like CSV or pushing to third-party tools.
Design System Consistency: Applied Fuel to Fly’s existing design system, including their playful space-themed aesthetic, to ensure the tools fit seamlessly into their brand ecosystem.

Results

Successfully transformed the dashboard and AI email tool from concepts into fully designed v1 products.
Improved user experience with tools that simplify data analysis and streamline email outreach processes.
Fuel to Fly’s customers are actively using both tools, with positive feedback highlighting their clarity and ease of use.

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