4D Capital is an Austin-based fund with atypical founders and a unique vision.
Despite their innovative approach, they lacked a brand identity and a way to tell their story. We were engaged to design a cohesive brand identity, website, and fund deck to help them stand out in a competitive market. We were engaged to design a cohesive brand identity, website, and fund deck to help them stand out in a competitive market.
Services completed
Brand design
Landing page design
Webflow development
Deck design
About the project
We managed:
- Brand design and logo design
- Website design and Webflow development
- Creation of a fund deck
The result is a western-inspired identity that reflects their Texas roots while conveying the credibility of a well-established, institutional fund.
Challenges
4D Capital faced three key challenges:
- No existing brand identity to differentiate them.
- Difficulty articulating their unique story.
- A need to stand out in a crowded investment landscape.
Solutions
We guided 4D Capital through a structured, collaborative process:
- Discovery: We conducted in-depth discussions to understand their vision, market, and goals.
- Moodboarding: We explored various visual directions, ultimately focusing on a Texas-inspired aesthetic that balances western grit with institutional polish.
- Stylescapes: Through iteration and refinement, we translated feedback into a cohesive design direction.
- Execution: Using Figma and Webflow, we applied the chosen aesthetic to their brand identity, website, and fund deck.
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