Upgraded branding and landing page design for

a data-centric productivity platform

HumanFirst is an AI-powered platform designed for business-specific prompt and data engineering

We partnered with them initially for a design sprint creating a series of animations for their landing page ahead of a partnership announcement with Google. We then continued our engagement to complete a full brand refresh and landing page overhaul.

Services completed

Brand refresh

Landing page design

Webflow development

Motion design

Marketing design

“The KD team has been a great partner for us. Their ability to transform our conceptual ideas and constraints into tangible results was seamless and enabled us to work on both our brand book and website simultaneously. They are thoughtful collaborators and were able to deliver quality output in time for a critical launch.”

Maeghan Smulders, COO of HumanFirst

About the project

It was clear that HumanFirst had outgrown their previous landing page and branding. We infused new energy into their color palette by boosting contrast across their brand colors, introducing a maroon accent color inspired by their logomark, and updating to a fresh font pairing.

With help from HumanFirst’s product designers and marketing stakeholders, we created all new landing pages to speak to HF’s core features and most compelling solutions, complete with animations to bring key workflows to life.