Our Role

We partnered with Orbit to:

• Develop their brand identity from the ground up.
• Design and build a custom website using Webflow.
• Create motion graphics to visually explain their offerings and differentiate them in the market.

Challenges

1. Defining a Unique Space Theme: Orbit wanted a space-inspired theme but sought to avoid overused visuals like dark purples and pinks, often associated with this motif. The goal was to stand out while maintaining thematic consistency.
   
   
2. Catering to Dual Offerings: The website needed to balance two distinct service models:
   
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   • Self-service tools for clients who want to manage their own email campaigns.
   • White-glove services for those who prefer Orbit to take full control. The challenge was to ensure both offerings were clear without pigeonholing Orbit as solely a self-service platform.
3. Growing the Customer Base: The website needed to encourage new clients to explore Orbit’s tools, with a pathway to transition to Orbit’s more comprehensive services over time.
   
   

Solutions

1. Distinctive Branding and Visual Design:
   
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   • Color Palette: Introduced an unexpected combination of greens and oranges, creating a fresh and unique aesthetic while subtly nodding to Orbit’s space theme without falling into clichés.
   • Typography and Graphics: Designed a clean, modern look with playful but professional elements to balance the futuristic tone with accessibility.
2. Clear Communication of Service Models:
   
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   • Structured the website to clearly communicate both the self-service and white-glove options, emphasizing how Orbit can grow alongside its clients.
   • Highlighted case studies and success stories to illustrate the scalability of Orbit’s services.
3. Custom Motion Graphics:
   
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   • Designed engaging animations to explain Orbit’s offerings, illustrating how clients can seamlessly move from using individual tools to a fully managed service.
4. Webflow Development:
   
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   • Built a responsive, visually compelling website with smooth interactions to enhance user experience and guide visitors through the service options.

Results

• Refined Brand Identity: Delivered a distinctive brand that sets Orbit apart from competitors and aligns with their goals.
• Scalable Website: Created a website that successfully communicates Orbit’s dual-service model, providing clear pathways for self-service users and white-glove clients.
• Engaging Visuals: Developed custom motion graphics that effectively convey Orbit’s value proposition, making complex offerings easy to understand.

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