Flowsend is an AI-powered platform that transforms audio and video recordings into a variety of high-quality content formats, such as social media posts, blog articles, summaries, and transcripts. By leveraging AI, Flowsend helps creators and businesses maximize the value of their content, streamlining their workflows and expanding their reach.
Services completed
MVP Product Design
About the project
Our Role
We led a focused design sprint to:
- Define and design the MVP for Flowsend’s platform.
- Create an intuitive and visually cohesive experience, leveraging Flowsend’s core functionality of converting audio into diverse content formats.
- Apply best practices in UX and UI to ensure the tool meets user needs and expectations.
Challenges
- Tight Timeline: The client needed a functional MVP quickly to launch their product.
- Strategic Prioritization: Balancing speed of delivery with a user experience that effectively communicates Flowsend’s unique value proposition.
Solutions
To deliver the MVP efficiently while maintaining quality:
- Lean Design Approach: We used a pre-built UI kit with default styles, allowing us to focus on UX decisions and best practices for layout and usability.
- Collaborative Workflow: Worked closely with the Flowsend team to prioritize key features and ensure alignment with their vision.
- User-Centered Design: Focused on simplifying complex workflows, such as processing audio files and generating multiple content formats, into clear, guided user flows.
Results
- Launch-Ready MVP: Delivered a fully designed and functional MVP platform, now live and driving results for Flowsend’s clients.
Impactful Tool: Enabled Flowsend to offer creators an intuitive platform for repurposing audio and video content, amplifying their reach and efficiency.
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